Vision: To be the pioneering Public Diplomacy research center in Africa, bringing together the researchers and practitioners community in this field and working to position Morocco as a leading international actor, whose actors, both public and private, contribute to making the country a reference in various fields. Mission: to advance and enrich the study and practice of Public Diplomacy through research, professional training, and community engagement, in close collaboration with all Official Diplomacy stakeholders to strengthen the mutual understanding and friendship between Morocco and the rest of the world, project to the world a positive image of civilized, democratic, open, tolerant and progressive Morocco and create an international environment conducive to the peaceful development of the country. |